ACCELERATE
PROGRAM
USD $2,000,000 industry fund for platforms that want to own their resale channel
What is menta ACCELERATE?
A selective access program designed to help platforms launch, activate and grow official resale fast.
Financial support, engineering resources, activation assistance and optimisation guidance.
It's not just a fund. It's an acceleration framework tailored to each platform.
Why we created this program
Across every region, platforms tell us the same thing:
"Resale matters. We're losing value. But we can't prioritise it right now."
When resale happens off-platform, ticketing companies lose:
This program removes that barrier and helps platforms take back control of their secondary market — safely, quickly and sustainably.
Why menta tech
We built the most complete resale infrastructure for primary ticketing platforms, including:
One fully-integrated solution — inside your platform, under your rules, with your brand.
Who benefits
For ticketing platforms that want to:
integrate the most advanced resale infrastructure
reduce revenue leak to unofficial marketplaces
deliver a seamless, safe, fully branded fan experience
centralise resale inside their own platform
strengthen their position as market leaders
Full control. Better margins. Better fan experience. Your platform
What you get
Support may include financial, technical, strategic and operational resources, depending on eligibility and milestone progression:
Financial Support (USD)
Eligible platforms may access cash allocations to support integration, activation or optimisation, released progressively after approved milestones.
Engineering & Technical Resources
Dedicated integration hours, API implementation, white-label UI, identity, pricing, transfers, payouts and fraud workflows. 24/7 onboarding support for eligible participants.
Activation & Strategy
Pricing logic, rulesets, activation tactics, UX prompts, fraud prevention workflows, launch playbooks.
Optimisation & Growth
Continuous tuning, modelling, benchmarking, quarterly reviews, A/B testing, PR support and co-marketing opportunities.
The fund accelerates your launch.
The program makes your resale successful.
How it works
A selective, milestone-based process:
Apply (2 minutes)
Basic info about your platform.
Evaluation
We assess readiness, alignment and potential impact.
Support Allocation
Eligible platforms receive customised support packages, financial or resource-based.
Integration Kickoff
Scope, APIs, compliance and timelines are agreed.
Go Live & Progression
As milestones are achieved, support may continue into activation and optimisation stages.
What the integration includes
Pre-integration → Integration → Post-integration → Activation → Optimisation
FAQ
Everything you need to know about menta ACCELERATE and how to apply.
The program is open to:
- Primary ticketing platforms (B2B or B2C)
- Ticketing SaaS providers
- Venues, clubs, leagues, and promoters with in-house ticketing
- Event platforms that want to launch or grow official resale
We prioritise platforms that:
- Already have transaction volume or a committed event pipeline
- Understand the value of owning resale (fan trust, margin, compliance)
- Can commit to structured implementation and go-live timelines
- Are open to collaboration, feedback, and continuous improvement
The program covers the full end-to-end resale infrastructure: from technical integration to activation strategy to ongoing performance optimisation. Below is the full breakdown of each stage:
INTEGRATION
- Technical scoping and API integration (listings, purchases, payouts)
- White-label UI deployment (or custom build support)
- KYC / identity verification setup
- Payment routing and seller payout configuration
- Compliance and legal framework review
- UAT testing and go-live checklist
ACTIVATION
- Seller onboarding and fan communication strategy
- Pricing guidance (dynamic, flat, or tiered models)
- First 90-day campaign planning (incentives, nudges, comms)
- Benchmarking against similar platforms in your region
- Real-time support during initial live period
OPTIMISATION & GROWTH
- Monthly performance reviews (conversion, listings, margin)
- Ongoing fraud monitoring and prevention tuning
- Quarterly strategic roadmap sessions
- Feature rollout (loyalty integration, dynamic pricing, notifications)
- Ongoing technical and operational support
Ready to take back control of your resale?
Apply for menta ACCELERATE — it takes only 2 minutes.
